There is a common misconception that once you’ve built a website, traffic will instantly start flowing to your website which results in new business and leads. The truth is, after a few days, weeks and even months of waiting for this big boom in sales and leads, all the website owner is left with is a beautiful built website and a trickle of visitors if any.
Take this for an example. After spending thousands of dollars setting up your a new retail store, buying state of the art equipment and fixtures and stocking it with the best products. Would you then sit inside and HOPE for a new customer to come along? How would potential customers know you are there? Sure, there may be an occasional customer who stumbles across your store, but unless you broadcast and market your store to the masses, no one would know that you are there. A website is just like that store! For customers to come in, look around and potentially buy something they have to know it’s there first!