Ok, You’ve built a professional website. Now what?
There is a common misconception amongst many people that once you’ve built a website, people will immediately start visiting and that translates into new business. This is not true.
Take this for an example. After spending thousands of dollars setting up your new store/business, buying state of the art equipment and fixtures, stocking it with the best products, would you then sit inside and HOPE for a new customer to come along? How would potiential customers know you are there? Sure, someone may happen to pass by and notice your store, but unless you broadcast and market your store to the masses, no one would know that you are there. A website is just like that store. For customers to come in, look around and potentially buy something they’ve got to know it’s there first!
These days people are increasingly turning to the Internet to find products and services. The most popular method is using a search engine like Google, Yahoo or Bing. When someone types a product or service into a search engine this is an ideal opportunity for you to attract them as a customer. Internet Marketing involves ensuring that when someone searches for a product or service that YOU provide they will find YOU!
There are several factors that will influence the cost and time required to market your site in the search engines. These factors include your competition, how much marketing you have already done for your site, your website’s content and theme, your business objectives, and of course, your search engine marketing budget. Our services are affordable and customized to meet your goals and objectives for your website and improves the volume and quality of traffic your recieve from the search engines and paid search. Listed below are a few of the website marketing services we provide.
Website Marketing Services |
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Keyword Research & Competitive Analysis A very important part of the SEO services we provide is to help identify the best possible keywords to target with your online marketing campaigns. Intelligent keyword choice is essential for reaching the right audience. We will gather a list of keywords and phrases relevant to your business. We will then recommend the best keywords to target based on the keyword search frequency and relevance to your website or product. Another important step that we take is to analyze your competition. With your help we take an in-depth look at the competitive marketplace for your chosen keywords. We find your direct competitors and study what they are doing so we can identify key areas of weakness and other opportunities to improve your marketing. |
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On-Page Optimization Too often web designers build websites that may look grand and flashy, but are not readable by the search engine. A 360WebPro website is built optimized for the search engine while still appealing enough to capture the interest of your customers. For non 360WebPro sites we optimize your pages to make them more search engine friendly and implement keywords approved from your keyword research analysis into the approriate site code and content on your pages. |
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Manual Search Engine Submissions Your Website will be submitted manually to the major search engines and directories including Google, Yahoo, Bing, DMOZ, etc. and updates will be made as needed throughout your program term to increase your ranking on all these major search engines. |
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Paid Search Marketing (PPC) Pay-Per-Click (PPC) ads are the sponsored listing advertisements that appear at the top or on the right side of the organic search listings in a search engine. This is one of the fastest way to pull instant traffic to your website. Each time someone clicks on your PPC ad, you pay the search engines for that click. We will set up and manage cost-efficient PPC campaigns to drive QUALIFIED leads/traffic to your website. |
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Local Search Optimization When in need for a certain product, service or business, many consumers flock to the search engines to find it. For example, a customer searching for a plumber in their town may type "Plumber Montclair NJ", or looking for a restaurant close-by they might type "Italian Restaurant, Bloomfield NJ". Most search engines have a local business listing section with mapping that tops the search results. Wouldn’t it be great if your business was listed here in the top 10 listing, especially if you were in that city or the next city close by? With our local search engine optimization services we increase the opportunity for consumers to find your within the local business results by creating or claiming your listing in Google Business Center, and other local search engines, directories and websites. |
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Social Media Optimization When properly executed, social profiles on social networking sites improve your image, build your brand, and send more traffic to your website. We can create a social media optimization strategy that will work for your business. Click here to view our social media marketing services available. |
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Contextual Advertising Contextual advertisements are text ads that show up within content on targeted websites. Similar to PPC search ads, these ads can be targeted either by keywords that are relevant to your ad, or by the website URL of the site displaying the ad. We research high traffic sites that are relevant to your business and place your ads on these sites to drive more quality traffic to your website. |
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Link Building One very important factor in how well your site shows up in the search results is the number of high-quality, relevant links pointing to your site. The more relevant sites linking to your website, the more popular the search engine determines your site is. You will be rewarded with high ranking positions within the search results. We use various methods to obtain these high quality links to improve your rankings in the search engines. |
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Blog Marketing A blog is one of the best ways to produce fresh, unique, search engine friendly content for your site, as well as dramatically increase customer experience. By default all 360WebPro sites come equipped with a blog. Whether you need help setting up your blog, updating it, or just need some advice, we have the know-how to help you increase your traffic, sales, and blog visibility. |
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Website Analytics We analyze your website analytics reports to determine which keywords, websites, and search engines are driving traffic to your site, and which of those keywords convert to a new customer. This type of data helps us understand what is working and make the necessary adjustments to fully optimize your search marketing campaigns. By default all 360WebPro websites come equipped with Google Analytics – a free service offered by Google that generates detailed statistics about the visitors to your website. |
