Reduce your PPC marketing expenditure whilst increasing your sales/leads and ROI. We help maximise both your brand awareness and direct response via Paid Search whilst ensuring a cost efficient outlook.
We research your competitors and industry to discover the strategies that they are currently benefiting from. We use this intelligence to benchmark your campaign against your competitors and develop even better strategies to yield a better ROI for your business
Effective and thorough keyword research is the cornerstone of any PPC campaign. We use an array of keyword research tools to help you find the best possible keywords to target. We then break down these keyword lists into expansive and highly targeting ad groups
Your PPC landing pages greatly influence conversions and Quality Score. We collaborate with you on content and design to ensure the landing pages are as effective as possible.
PPC tracking provides you with details of those people who perform an action (for example make a purchase or complete a form) as a result of your advertising. This allows us to assess the effectiveness of your campaign and provides us with the detail to adjust your campaign appropriately.
We profile your ideal customer and create a campaign tailored specificly to them. These customers will be targeted by location, interests and demographics such as gender, age, marital status. This helps to increase your conversions and eliminate ad budget waste.
We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
We provide you with detailed, comprehensive reports so you can see exactly how each keyword and phrase in your campaign is performing. Reports include summaries of top performing phrases, conversion rates as well as advice on the best way forward.
