The growing popularity of social networks such as Facebook, Twitter, YouTube, Linkedin, Instagram and Pintrest for example, have provided businesses with an influential online communication marketing tool that goes way beyond their website and can be delivered instantly and on a relatively small budget compared to traditional offline marketing methods.
Social media is an extremely powerful and low cost way of marketing your business to a large audience. You can connect in real time with new people, engage with your prospects and customers keeping them up to date with news, promotions, services and products, it can also help with driving quality traffic to your website and increase sales. No wonder more and more businesses are keen to develop a social media strategy to maximize the potential of the many social networks for their business.
A clearly defined strategy is the key to success from social media. Here’s how we help:
Before your social media strategy can be defined, a full in-depth analysis of your current online presence will be carried out. This will include analysis of your social activity to date across all the various social networks.
We will also look at the social activity of your competitors identifying what you can learn from them and more importantly, understanding how you can overtake them.
Many companies have no idea who they should really be targeting via social media. As a marketer you must know your target audience (their age, gender, profession, household income, lifestyle, likings, buying behavior etc) and where majority of them live. You must know where they like to spend majority of their time online. You must also determine the best customer types in terms of revenue generation.
And above all you must know why they are your target audience in the first place. Why they should buy from you, why they should like your brand, why they should engage with you. This ‘why’ is extremely important. If you don’t know this ‘why’ then you may end up engaging more with random people than the actual customers on social media.
What would be the goals of your social media campaign? Is it brand building, product awareness, reputation management, customer interaction and feedback, customer support, relationship management, community building or defensive SEO? To create an effective strategy, we must establish and prioritize these goals and define clear objectives to reach them.
Using these objectives along with insight from our audit we would then be able to determine where your target audience is and identify which channels will be the best to reach them. These channels would be setup and optimized so that your brand and key message is correctly portrayed across them.
With a target audience identified and locked-in, and a message that resonates to that audience, we will create a content plan that is meaningful to them. What do they REALLY care about? How can you connect with them by talking about things they are interested in? What things, related to your product, are they really passionate about? We’ll make recommendations for what you should be posting, when, and on which channels to making sure you’re engaging your audience.
Your social media profiles are an extension of your brand – so they need to look as good as everything else you do. We’ll create a consistent visual identity for each of your social channels, so all your online activity works together to boost your brand profile and makes the most out of the real estate available on each network.
We know what it takes to ensure your social profiles are fully optimized to successfully promote your business. We’ll use tags, hashtags, photos, videos… whatever it takes to ensure your profiles and messages are optimized for maximum effect.
We can create and post a regular stream of high quality content, suited to each of your individual channels.
From promotional posts to editorial articles, image galleries to bespoke video – we’ll create innovative content, ensuring everything your brand does is likeable, sharable and tweetable
Social media is one of the best ways to drive positive advocacy from relevant audiences across the world.
We will identify and approach relevant influencers that share an audience with your brand, building relationships with them to secure coverage and exposure for your campaign.
We’ll keep a close eye on your profiles to ensure conversation about your brand is positive, and if it’s not, we’ll advise appropriately. This ensures that you are always ahead of the conversation, ready to contribute whenever you need to. We’ll also gauge which content excites your audience, and create more of it – so we continue to interest and engage.
Let us help you increase your online marketing presence with social media sites such as Facebook, Twitter, YouTube, Pintrest, Linkedin and Instagram.